Bespoke Maori Korowai #WeaverDream to launch at London Pacific Fashion Week
Fashion Designer Dorothy Stowers, is taking a leap of faith on a challenging career as a new fashion designer by launching her hand woven Korowai at this year’s London Pacific Fashion Week. (LPFW)
CEO of the event Ana Lavekau said, “Londoners and fashion aficionados are always seeking something extraordinary and WeaveRdreams contemporary Korowai brings together indigenous Maori culture where an individual can stand out from the crowd.”
A family wedding inspired Ms Stowers to go all in and give up her day job as a crime scene attendant at NZ Police to pursue her creative passion.
“The wairua (spirit) that emanated through me when I placed the Korowai on my nephew Harley and his bride Mandy gave me goose bumps. It made me think, what is traditional weaving and where am I heading?"
“Some customers say my Korowai are "intriguing" and "fresh!,” said Ms Stowers.
Ms Lavekau said, “WeaveRdream is the only New Zealand designer in this year’s event for the Pacific Voyage runway show alongside a plethora of fashion talent from Papua New Guinea, Fiji, Hawaii and Tonga.
Exhibiting at LPFW allows other cultures to embrace the WeaveRdream fashion label described as “a very different niche market in between boutique and couture.”
“It's a stand alone brand that enables me to create and inspire and push the boundaries,” said Ms Stowers.
WeaveRdream’s fashion collection, modelled by Miss National NZ 2017, Jewel Harris, includes 10 dynamic Pacific styled designs including four new designs - one embodying the theme of climate change and another one-off green braid, Irish-Celtic Korowai design for women.
London Pacific Fashion Week is being held 13 September at the Royal Horseguards Hotel in Whitehall, London.
Tickets can be purchased here:
Picture: Model @jewel_harris
PR: Bethune Communications @HelenaBethune